They Didn't Ask Me (dr_phil_physics) wrote,
They Didn't Ask Me
dr_phil_physics

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The White Coke Can

One Of These Things Is Not Like The Others

Every year Coke does some sort of holiday packaging of their flagship product. And of course they do lots of holiday advertising -- the iconic Santa Claus of North America is of the classic Coca-Cola image. And polar bears.

So in 2011 they didn't just print a nice design on the 12-pack cardboard, they created a stunning can in white and silver with red lettering.


But here's the problem. Coke cans have been color coded for a long time. Red = Real Coke. Silver = Diet Coke. Gold = Caffeine Free. Black = Coke Zero. And this Xmas 2011 white can? It looks too much like Diet Coke -- even the 2011 Caffeine Free Diet Coke snowflake can.


I guess there've been complaints. "Guys" can't drink Diet Coke. Too close to the pink canned Tab of the 60s and 70s. Which is why the black canned Coke Zero was created to make a more manly Diet Guy Coke.

What you say? People can't confuse the two. One can clearly says Diet Coke while the other has the classic Coca-Cola script. And yet last Sunday morning, when we take a tray and the Sunday paper down to the kitty room, I found a Diet Coke can sitting in my mug. Our recent guests, you see, drink silver and gold Cokes, and the white and silver cans were too similar to Mrs. Dr. Phil, who doesn't drink Coke nor appreciates the finer distinctions. (grin)

Maybe there's something to the "complaints". Pity, because the white can is very pretty. But it ain't right neither...

Dr. Phil
Tags: advertising, amusements, food
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