The Fantasy Ad World
Our eyes may sometimes be bigger than our stomachs, but the reality of burgers in America is nothing like the unreality of TV burgers from the same outfits. Wendy's has taken this to... pardon the pun... new heights with their current commercial. Various levels of Singles, Doubles, Triples (and dare I think I see a Quadruple?) are used to mimic the spectrum/volume levels of a high end graphic equalization/sound analyzer. And the music is like a techno version of... Satisfaction?
The sad thing is that the ad is trendy and whippy (whippy?) and kindof fun. But the "Too-Tall" stacks of bun, tomato, burger, lettuce and onions are just too unreal to look at -- and a Quadruple burger is like totally unnecessary.
The Double Whopper Is Not Enough
Grand Rapids radio stations are playing Burger King ads which talk about the "burger on burger technology" of the Double Whopper -- and the all-new "burger on burger on burger technology" of the obscene Triple Whopper.
Goddamit, who the hell needs a Triple Whopper? Who asked for this? And why haven't they had their coronaries yet? (We were just watching the amazing All That Jazz on DVD the other night -- talk about killing yourself.)
And anyway, as a scientist and a futurist, I know what the heck technology is and it ain't stacking another burger patty on top of another or another.
Back In My College Days
... we tended to eat big food. Sad to say I have sat down and eaten not one, but two Double Meat Whoppers With Cheese in one sitting with a Swenson's to-die-for thick vanilla shake. That was twenty-five years ago and I couldn't do that now if I tried, and yet I weigh considerably more now than I did then.
Trust me -- you will pay a price for Big Food someday.
So please, cut back. Don't let the burger joints mix their highly touted healthier menus with "equal proportions" of obscene killer food. And lay off the bacon, too, while you're at it.
Dr. "I still love a Whopper With Cheese Minus Onion or a Big Mac but don't eat them often" Phil